Niwaba GmbH is a family-owned business founded in 1997.
We provide professional expertise in beauty tech and exceptional services in hair and cosmetics, along with a personal touch, to deliver valuable and ultimate solutions to our clients.
Driven by our beliefs and a forward-thinking mindset, we endlessly strive to create possibilities to be the best.
Swiss Quality & Reliability
Based in Basel, Switzerland, Niwaba GmbH embodies Swiss precision, ensuring high quality and innovation in products and services.
Strong Industry Expertise
With deep knowledge in beauty tech, Niwaba GmbH provides cutting-edge solutions tailored for salons, professionals, and beauty enthusiasts.
Innovative Product Lines
Cutting-edge beauty solutions, from high-tech hairdressing tools to advanced skincare, reflecting its commitment to innovation and quality.
Professional Leadership
The company is led by experienced industry professionals, ensuring knowledgeable decision-making and strategic growth.
25
+
Years in beauty industry
50
+
Global partnerships
100
%
Family-owned business
↳ Our Philosophy
Excellence in every detail
At Niwaba, we blend innovation, expertise, and trust to create high-quality beauty solutions. As a family-owned business, we value long-term partnerships and continuous growth. We don’t just follow trends - we set them.
↳ Our Brands
With over 20 years of experience in the hairdressing industry, we possess the expertise to understand the essential performance requirements of a hairdresser's daily tools.
At Niwa, we leverage this advantage by integrating our products into the salons of our business partners and into personal care routines for customers to use at home.
Miiki is an innovative skincare brand which combines Swiss precision and Asian innovation, providing effective solutions for all skin types. We do believe in women's genuine beauty and aim to inspire confidence and self-care, empowering them in their skincare journey.
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